Use Cases
for AI Marketing
Use artificial intelligence to improve your marketing ROI by making better decisions.
Customer Acquisition
How can I attract more of the customers from whom I get the highest return?
What is the maximum amount I should spend per individual customer in new customer acquisition to maximize my profit?
Retention
How much will a specific customer be worth throughout the customer lifetime?
How can I increase the customer lifetime value of our customers?
Which of my measures to increase customer retention are most effective? Which are inefficient?
Which retention measures should I use for which customer groups?
Which customers are more likely to be loyal?
How do I stimulate the use of my digital product or the digital service I offer?
Churn Prevention
Which of my customers will churn soon?
What are the drivers for customer churn for my product or service?
Cross- & Upselling
Which product or service should I offer my customer next?
With which product can I develop my customer towards a higher value?
To which customers should I offer a product from a different product category?
To which customers should I offer the same product again?
Lead Generation & Management
What is the quality of my leads? Which ones can already be handed over to the sales team and which leads need more nurturing first?
When is the right moment to make my leads an offer?
How can I increase the value of my leads?
How can I attract more leads that actually convert?
How much ressources and time should I spend on each specific lead?
Custom Use Cases
You have another idea or a specific use case where you want to use machine learning to automate or improve decisions?