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Use Cases
for AI Marketing

Use artificial intelligence to improve your marketing ROI by making better decisions.


1. Customer Acquisition2. Retention3. Churn Prevention4. Cross- & Upselling5. Lead Generation & Management6. Custom Use Cases

Customer Acquisition

  • How can I attract more of the customers from whom I get the highest return?

  • What is the maximum amount I should spend per individual customer in new customer acquisition to maximize my profit?

Retention

  • How much will a specific customer be worth throughout the customer lifetime?

  • How can I increase the customer lifetime value of our customers?

  • Which of my measures to increase customer retention are most effective? Which are inefficient?

  • Which retention measures should I use for which customer groups?

  • Which customers are more likely to be loyal?

  • How do I stimulate the use of my digital product or the digital service I offer?

Churn Prevention

  • Which of my customers will churn soon?

  • What are the drivers for customer churn for my product or service?

Cross- & Upselling

  • Which product or service should I offer my customer next?

  • With which product can I develop my customer towards a higher value?

  • To which customers should I offer a product from a different product category?

  • To which customers should I offer the same product again?

Lead Generation & Management

  • What is the quality of my leads? Which ones can already be handed over to the sales team and which leads need more nurturing first?

  • When is the right moment to make my leads an offer?

  • How can I increase the value of my leads?

  • How can I attract more leads that actually convert?

  • How much ressources and time should I spend on each specific lead?

Custom Use Cases

  • You have another idea or a specific use case where you want to use machine learning to automate or improve decisions?

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